Sharpened by Experience
Exceptional design integrates creativity with strategy, precision, and adaptability. Throughout my career, I have honed my attention to detail, effectively managed challenging clients, and utilized feedback as a means for growth rather than as criticism.
I understand when to adapt and when to maintain a design, providing explanations to find common ground. My persistence, hard work, and ability to collaborate have shaped who I am. I believe that the best ideas emerge from teamwork, experience, and a strong drive to push boundaries.
I understand when to adapt and when to maintain a design, providing explanations to find common ground. My persistence, hard work, and ability to collaborate have shaped who I am. I believe that the best ideas emerge from teamwork, experience, and a strong drive to push boundaries.
My Design Journey: From Chaos to Creativity
Since 2014, my career has been a wild ride fast-paced, unpredictable, and endlessly inspiring. I’ve worked across various industries, primarily in digital, where I've learned that the real magic occurs when a simple idea evolves into something extraordinary. It’s all about teamwork, strategy, and those intense rounds of revisions that transform good ideas into great ones.
This path has not been easy. I’ve faced challenges and setbacks, coming back stronger each time. Growth is about resilience, and every level gets harder, but that’s what makes the game worth playing.
This path has not been easy. I’ve faced challenges and setbacks, coming back stronger each time. Growth is about resilience, and every level gets harder, but that’s what makes the game worth playing.
100+
I've navigated 100+ projects, each a unique chapter in my journey of creative exploration.
3+
Constantly evolving, adopting new tools and techniques to stay ahead, integrating 3+ innovations in the past year alone.
110%
My commitment exceeds limits 110% dedicated to the success and impact of every project undertaken.
100%
My work is more than a process, it’s a commitment to exploring, refining, and delivering at the highest level.
avoda int
design manager
2023-2025
Media monks
creative designer
2021-2022
ddb
digital designer
2020-2021
cheil samsung
digital designer
2018-2020
latir bbdo
jr art director
2017-2018
rey naranjo
jr designer
2015-2016
Process
Process
Process
Process
Process
Concept
In this pivotal phase, ideas converge and spark the flame of innovation, laying the foundation for extraordinary digital experiences.
Mind Maps and Conceptual Sketches
Ideation Workshop Documentation
Design Mood Board
Design
Refining the visual narrative, this phase merges artistry with functionality, creating designs that captivate and leave a lasting impression.
High-Fidelity Mockups
Visual Style Guide
Design Iterations and Revisions
Execution
User feedback, performance analysis, and strategic adjustments ensure the design's effectiveness. This phase refines and evolves the work to stay impactful, engaging, and aligned with its creative and strategic goals.
Final asset production (branding, digital, web, or print)
Prototyping and development handoff (if applicable)
Content creation and refining.
Evaluation & Optimization
The final act ensures a flawless transition from design to deployment, delivering a polished and impactful digital presence.
User testing and feedback collection
Performance analysis and data-driven refinements
Quality Assurance and Launch Strategy