raw ocean

Boho Food Market wanted to reinforce its commitment to sustainability and raise awareness about the devastating impact of plastic pollution in the oceans. Despite already implementing sustainable practices such as reducing plastic consumption and supporting eco-friendly brandsthese efforts were not widely recognized by consumers. To change that, we launched "Fresh Fishing Season", a bold, immersive experience. Instead of the usual fresh seafood display, shoppers were met with life-sized sculptures of marine species trapped in plastic waste—a shocking and interactive wake-up call to ocean pollution.

Each element is thoughtfully curated, contributing to a harmonious symphony of design Beyond just an in-store display, the campaign was amplified through digital and point-of-sale communications, inviting people to engage with the exhibition and share their experiences. This initiative positioned Boho as a pioneering voice in sustainability, proving that brands can take an active role in addressing climate change. By combining storytelling with impactful visuals, we not only strengthened Boho’s brand image but also increased engagement and store traffic. More importantly, we sparked an important conversation about plastic waste and consumer responsibility, ensuring that sustainability is not just a brand value—but an experience people can connect with.